So you want to start an online business in Ghana, selling online, well you are at the right place. In this post we will talk about how to start an online business in Ghana, precisely how to start an online store. We will talk about how to start an online store with a website and how to start an online store with only an instagram or facebook page.
How to start an online store with a website
This is probably the most popular way to start an online store in Ghana, most people have an online shop where they sell their goods. We will discuss below how to set up a website for an online store.
Launch your own website – The hard way
Launching a self host website is one way to have an online store, you need a domain and hosting to start. If you are tech savvy you can launch your website by buying a domain from godaddy.com or namecheap.com and buy web hosting from them or choose from dozens of web hosting providers such as hostgator. Once you are done you can purchase a premium theme at themeforest and install woocommerce plugin for wordpress and you are good to go.
The easier option is to get a professional web design or development company to design and maintain your website, this is an easier route as you don’t have to involve yourself in so many technicalities but focus all your time in improving your business.
Choose a web builder platform
Another method to launch an online store is to choose a web builder platform such as wix.com. The website builder provides templates for building all kinds of websites including an online store. You only have to pay a monthly fee depending on the package you are choosing from.
How to launch an online store without a website
This method is getting increasingly popular in Ghana, it cuts down cost. Most people especially millennials are launching their websites on instagram and facebook using their instagram account or facebook page. All you need is a product that sells, nice pictures of the products and some capital to run facebook ads and you are in business. I will talk more on how to advertise on facebook and instagram in my coming posts.
Running an ecommerce website can be profitable if done right, when choosing to start with an instagram account or facebook page and when you build up some capital you can get a website. Thanks for reading and see you soon.