One of the challenges that comes with running an online store in Ghana is taking payments online, first Ghanaians are not used to making payments over the internet with their debit card and secondly it is really hard to find a good payment processor in Ghana. Major payment processors such as Square and Paypal dont work in Ghana due to high fraudulent activities. Today in this post we will discuss how to receive payment when running an online store.
Payment options in Ghana for online stores
Pay on delivery
Perhaps the most popular method when it comes to taking payment is to have a “pay on delivery” option available. Pay on delivery as the name suggests is delivery of a product first to the customer before taking payments. Almost all online stores in ghana have this system in place and it’s the most popular choice among shoppers.
Pay on delivery has limitations which can cost a lot of money to the business, a lot of time people don’t pick their calls when the delivery person gets to their location some even pretend they never ordered a product from you. This is frustrating because the online store pays for transportation to get the product delivered and if this happens often it will take a chuck of the operating cost of the business.
What i advise is to call the customer to verify if she really needs the product before sending a delivery guy, some order in the evening and after they think through in the morning they decide they don’t need it but will not visit your website or call to cancel the order so always make sure the customer has not cancelled the order before delivering the product.
Mobile money payment
Most people in ghana are not familiar with shopping online with their debit/credit cards but almost everyone in ghana uses mobile money payment. There are mobile money kiosks all over accra and mobile money is easily accessible, this means business especially online stores can take advantage of the mobile money payment revolutions.
There are payment processors in ghana which accept mobile money payment, one of such companies is flutterwave. You can install their plugins on your website and start taking payments in minutes.
What about card payment and mobile money combined.
There are thousands of returnees and expatriates living in Ghana who might not be interested in mobile money payments, these people have access to debit and credit cards and so limiting your online store to just mobile money payment will make you lose out on them. The best solution is to have a hybrid , both mobile money payments and credit/debit card payment options.
Luckily companies such as slydepay and flutterwave have these options and are easy to install on your website.
Ecommerce in Ghana is a thriving business, there are hundreds of people doing it and it’s increasingly becoming profitable. Starting an online shop in ghana is very easy, you can even start with just a facebook page or an instagram account. Thanks for reading and see you soon.